fearless and passionate in creating original content | Franco Alido
It’s a well-established fact – the digital age has made it easier for creatives to make a name for themselves. And while many producers and filmmakers today have used technology to stand out from the crowd and build an image, Franco Alido, CEO and founder of Digitank Studios Inc., is trying to fuse the digital age with his ambition to create a network of homegrown content fit for a global stage.
Whereas most production houses begin by taking baby steps (events coverage, AVPs and the like) before taking on bigger projects, Digitank Studios came to be thanks to a huge leap. After studying in the International Academy of Film and Television and working for a production house afterwards, Franco wanted to put up his own company. But it was when Jerrold Tarog, director of indie films Mangatyanan (2009) and Sana Dati (2013), approached him to produce Senior Year (2010) that he finally took the risk.
Franco says that it was the experience of producing Senior Year (2010) that reminded him of why he wanted to produce films in the first place – “When (viewers) got out of the movie house their reactions were priceless. Even the lolas, even the Grade 2 kids, everyone was laughing in the cinema, everyone was cheering. Doon ko masasabi na, ah ok, eto yung rason why I’m into this kind of craft.”
Franco says that the experience of producing Senior Year (2010) and the success that came after – Senior Year was screened at SM and Ayala cinemas,as well as hit local festivals and went on a worldwide tour – served as a stepping stone for everyone in the team. It was also the beginning of Digitank Studios.
Senior year screening at Cultural Center of the Philippines, Roxas Boulevard
Senior Year Cast and Crew Private Screening at SM Mall of Asia Cinema 1
“I needed to create a company name so I could get into the business venture of Senior Year. I approached my friends, I asked them for a little bit of money. Some of them gave support, some of them didn’t. I wasn’t expecting anyone to help,” Franco says. And with just one computer, and eventually a solid team of 5, Digitank was born. After that, the team started taking more projects, eventually being the primary team behind Yahoo! Philippines and Yahoo! Singapore’s online videos.
Yahoo! OMG – Melay Cantiveros Interview
Yahoo! Singapore: Beauty Talk Season 2
But Franco’s, as well as Digitank Studios’ vision, was much bigger – “When you say Digitank, I want it to have the impression of modern new filmmakers, young, creative, out of the box, and at the same time massive, strong, unbreakable,” says Franco. “With that vision of Digitank, it was very clear for me that I wanted to create quality, original content. And then it also hit me that I can actually create a network – a network that would produce all these kinds of original content, because I believe that we Filipinos can really create those kinds of series that we see abroad.”
Digitank Studios wishes to offer the full package to its clients – all stages of production from conceptualization, pre-production, production, post-production, to distribution. “What we offer to our clients is that we are going to be taking care of them throughout all stages of production,” Franco says.
Chef Hylton Le Roux’s Market to Master Season 3 shooting at Calle Crisologo, Vigan
Armed with a creative team who share the same vision, Franco believes that 2015 is the year that Digitank Studios will pursue their vision. After learning from the challenges they faced producing top Lifestyle Network Show Chef Hylton Le Roux’s Market to Master, a travel and cooking show, as well as Bella, a lifestyle show for women, he says that they are now applying everything they learned from creating these previous projects. “Now, we are producing 3 different shows for Digitank Studios and we made sure each concept is customized to really relay a message across to our viewers and to make sure they have a takeaway.”
Bella shooting episode 1 at Kawayan Cove, Batangas
For the past 5 years Digitank Studios has been creating original online content for the international market and big brands like Yahoo!, Adidas, URCC and Francis Libiran, covered events like Malasimbo and the Fusion Music Festival, and produced quality TV shows like Market to Master and Bella and TV Specials for Lifestyle Network and Metro Magazine. With a clear, global-oriented vision and with Franco Alido at the helms, Digitank Studios is ready to take 2015 head on.